Abuja, Nigeria — YIAGA AFRICA and its partners are pleased to announce the launch of Nigeria’s first-ever independent television program designed to provide strategic media support and visibility to youth (women and men) candidates seeking elective offices in the 2019 general elections. The show tagged Ready To Run will be aired on Channels Television every Sunday between 6:15pm – 7:00pm. The show starts airing on Sunday, January 6, 2019.
Most youth candidates running in the 2019 elections are faced with the challenge of limited access to the media or low media coverage. This is further exacerbated by the high cost of engaging media during electoral campaign. The TV show is designed to address this challenge by providing a unique opportunity for youth candidates to showcase their competence, capacity and commitment to excellent public leadership. Every week, youth candidates running for legislative and executive positions will be featured to engage voters on their manifestos and agenda. An upsurge in public demand for qualitative and accountable public leadership is expected through the show hence the integration of a public engagement segment with youth candidates through tweets, Facebook posts and SMS based interactive platform.
To complement existing capacity building initiatives for youth candidates, Ready To Run TV show will feature an exciting political organizing lab to equip candidates with skills and tactics for running effective electoral campaigns. In line with the objective of increasing the turnout of voters in the forthcoming elections, the Get Out The Vote segment will feature informative, credible and up-to-date voter education messages produced by the Independent National Electoral Commission and civil society groups.
The Ready To Run TV show is a joint partnership between YIAGA AFRICA, #NotTooYoungToRun movement, Channels Television, Premium Times and supported by the European Union.
Executive Director, YIAGA AFRICA
Media contact: Ruth Olurounbi, firstname.lastname@example.org, +2348116954637